Vice President / Director of Sales

Compensation: Competitive Base Salary commensurate with experience + Performance Incentive Bonus

(Position title and compensation will be determined based on the successful candidate’s depth of experience).

Our client, an established leader providing personalized home care and support services for seniors, is seeking an entrepreneurial and results-driven sales leader to spearhead commercial growth across their multi-site network.

This position offers an exceptional leadership opportunity. Collaborating closely with executive leadership, you will design and execute an integrated commercial roadmap encompassing field business development, institutional referral networks, brand strategy, and client acquisition.

The ideal candidate blends high-level strategic vision with hands-on field leadership. In this role, you will foster a structured, performance-oriented sales environment, expand regional market reach, and equip local teams with the coaching, methodologies, and enablement tools needed to consistently exceed targets.

Key Responsibilities

• Spearhead top-line revenue expansion and commercial performance across all operating locations.

• Formulate, refine, and deploy a unified sales strategy and go-to-market approach across the organization.

• Direct the inbound client intake pipeline, ensuring prospective family inquiries are skillfully nurtured through to consultation and conversion.

• Lead, mentor, and motivate a distributed team of direct sales representatives across multiple locations to maximize qualified referral volume.

• Cultivate and manage high-impact institutional relationships with healthcare providers, senior living communities, and regional care networks.

• Steer organization-wide brand positioning and marketing initiatives to increase community visibility and inbound interest.

• Champion CRM utilization, pipeline reporting, and sales analytics to forecast trends and optimize conversion metrics.

Qualifications

• 10+ years of progressive sales experience, including 5+ years managing or leading sales teams (title awarded as Director or VP based on depth of experience).

• Background within senior care, healthcare, or client-focused multi-site service sectors is strongly preferred.

• Demonstrated success scaling revenue and leading remote or field-based sales teams across multiple locations.

• Strong analytical skills with practical experience managing CRM platforms and leveraging pipeline data to guide decision-making.

• Creative problem-solver with exceptional interpersonal, communication, and presentation abilities.

• Valid driver’s licence, reliable vehicle, and willingness to travel regionally to support field teams and strategic partners.