Key Responsibilities

• Develop and execute digital and traditional marketing strategies, promotions, and campaigns.
• Support business initiatives focused on lead generation, sales, engagement, and conversion.
• Develop and optimize online customer journeys and digital experiences.
• Create and manage content including web pages, catalogs, newsletters, social media, and promotional materials.
• Manage the editorial calendar and ensure consistent, relevant, and customer-focused content.
• Develop targeted content based on different channels, audiences, and customer personas.
• Coordinate external communications and promotional activities.
• Oversee the development of video content and support corporate social media initiatives.
• Analyze campaign and website performance using KPIs and analytics to identify opportunities for improvement.
• Implement ongoing SEO/SEM optimization strategies and recommendations.
• Monitor marketing budgets, timelines, and project deliverables.
• Collaborate with internal marketing, digital, e-commerce, product, IT, and corporate teams, as well as external vendors and agencies.

Qualifications

• Bachelor’s degree in Marketing, Commerce, Communications, or a related field.
• 5+ years of relevant marketing experience, preferably with a strong digital marketing and content focus.
• Strong knowledge of digital marketing, content management, e-commerce, SEO/SEM, and web analytics.
• Experience with some or all of the following is an asset:
  • SAP ERP
  • Oracle Commerce Cloud
  • Contentful CMS
  • Google Workspace
  • Salesforce Marketing Cloud
  • Google Analytics
  • Google Search Console
• Fluency in both French and English, written and spoken, is required.
• Strong analytical and strategic thinking skills with a data-driven approach to marketing.
• Excellent written and verbal communication skills.
• Highly organized and detail-oriented, with the ability to manage multiple priorities and deadlines.
• Strong collaboration skills and the ability to work effectively with internal teams, vendors, and third-party agencies.