Job Description

JOB-35882

TITLE: Director of Ecommerce

LOCATION: GTA - North Toronto area

WORK TYPE: HYBRID - 3-4 days in-office as required

Salary Range: base between $120,000 - $140,000 - depending on experience



ABOUT OUR CLIENT:

Our client, a high-growth beauty and personal care company, is seeking a forward-thinking Director of E-commerce to lead digital growth and optimize online sales performance across platforms such as Amazon, Walmart, direct-to-consumer channels (DTC), and major retail marketplaces. This is an exciting opportunity for a strategic thinker with deep expertise in e-commerce operations, digital marketing, and omnichannel retail strategies. A background in the Beauty, Cosmetics, Personal Care, Fashion/ Lifestyle, or CPG industries is an asset.

RESPONSIBILITIES:

The Director of Ecommerce will perform a diverse range of functions including but limited to:

• Develop, implement, and evaluate retailer e-commerce strategies, ensuring alignment with overall business objectives.
• Manage all aspects of Amazon, direct-to-consumer, and retail e-commerce channels, including P&L, financial forecasting, advertising campaigns, inventory management, and performance reporting.
• Standardize e-commerce reporting, including Amazon analytics, and present insights and recommendations to senior management.
• Act as the subject matter expert for Amazon Vendor and Seller Central, Walmart Connect, Target Roundel, Criteo, and similar marketplace tools.
• Identify and expand presence on new e-commerce platforms and marketplaces such as Instacart, Cornershop, and iHerb to enhance digital footprint.
• Oversee relationships with third-party agencies to ensure e-commerce goals are met efficiently.
• Develop and optimize high-performing product listings with enhanced content, strategic promotions, and targeted on-site advertising.
• Continuously monitor and analyze key performance indicators (KPIs), including ROAS, CPC, CTR, conversion rates, and market share, and make data-driven decisions to enhance performance.
• Manage, track and optimize e-commerce advertising (monitoring KPIs including ROAS, CPC, CTR, Conversion Rate, Impressions, and share of the business), with a focus on scaling and testing across the audience, channel, and messaging variables
• Review and approve financials related to e-commerce accounts, identifying and resolving any discrepancies.
• Design and implement streamlined e-commerce processes that improve speed to consumer, item forecasting accuracy, and in-stock rates.
• Collaborate closely with operations teams to ensure smooth fulfillment of purchase orders and resolve potential logistical challenges.
• Develop and execute paid search strategies across retailer websites, ensuring optimal budget allocation and campaign effectiveness.
• Lead continuous testing and optimization efforts, including audience segmentation, channel expansion, and messaging variations.
• Provide strategic guidance on paid search opportunities and recommend innovative approaches to digital ad campaigns and platform enhancements.
• Work cross-functionally with creative and marketing teams to develop engaging ad creatives that align with brand guidelines and drive conversions.

REQUIRED QUALIFICATIONS:

The ideal candidate should possess the following qualifications:

• 8+ years of experience in e-commerce, with a proven track record of managing online retail strategies for large-scale brands.
• Extensive experience working with, and managing major e-commerce retailers such as Amazon, Target, and Walmart.
• Expertise in platforms like Amazon Vendor/Seller Central and Walmart Connect.
• Deep understanding of Amazon Advertising including AMS and DSP
• Strong understanding of web technologies, analytics platforms, content management systems, and e-commerce reporting.
• Entrepreneurial mindset with the ability to work independently and lead within a dynamic, fast-paced environment.
• Excellent communication skills, with the ability to influence and collaborate with stakeholders at all levels.
• Proven experience leading cross-functional teams and managing external agency relationships to achieve key objectives.
• Strong project management skills, seamlessly transitioning between strategic planning and hands-on execution.
• Analytical expertise to interpret performance data and inform business strategy.
• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
• Upbeat, team-oriented, and collaborative personality.
• A background in Beauty, Cosmetics, or CPG industries is an asset